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"Japan-Israel Consulting & Business Development" was established to broaden the awareness of Israeli consumer products in the Japanese market.
Unlike the Israeli diamond, hi-tech and telecommunication industries, Israeli consumer products (low-tech) are far from being well known in Japan. Few companies – if any – are familiar with the same Israeli products that are so well-known in Europe and the USA for their innovation, uniqueness and high quality.
"Japan-Israel Consulting & Business Development" is responsible for the introduction of more than 10 Israeli manufacturers of consumer products from various industries such as food, cosmetics, interior, agriculture and building materials and is continuously targeting the promotion of Israeli consumer products in the Japanese market.

"Japan-Israel Consulting & Business Development" was established in order to help create harmonious business communication between two cultures that are different as "East from West".
Based on 17 years of working with and negotiating between the two cultures, the company founders have been successful in various fields in the Japanese market.
"Japan-Israel Consulting & Business Development" is continuously working to expand its Israeli clients' understanding of Japanese business ethics and the difference in expectations in order to build harmoniousness business and interpersonal relationships that will lead to successful cooperation from both sides.

"Japan-Israel Consulting & Business Development" was established in order to help Israeli business executives understand their Japanese counterparts.
Dozens of "Do's & Don'ts in Japan" books have been written in the past 20 years by American as well as European Japanophiles. Although these books provide detailed explanations and are abundant with rules and hints for the Western business executive as to how to conduct themselves and their business deals in Japan, for most, Japan is no less an enigma today as it was 20 years ago.
Based on deep understanding of the Japanese business etiquette and its need for indirect communication and importance of hierarchy, these books often recommend attempting business using consulting companies specializing in Japan market penetration. "Japan-Israel Consulting & Business Development" offers Israeli manufacturers its extensive experience and knowledge regarding "what makes the Japanese tick", its various connections in the Japanese market and an understanding into the hidden psyche behind the Japanese negotiation methods. Through its cooperation with different Israeli manufacturers, the company continuously works to pass this knowledge to its clients, so that they can build a business foundation that will lead to flourishing business relations between the two countries for years to come.


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